Before the Wedding Dress, Printed Invitations Set the Tone to Your Enchanted...
Planning my wedding is something I’ve been dreaming about for years. Now that my turn as the bride has finally come, the excitement of the process makes me want to stay up all night imagining and...
View ArticleThe Role of Stationery in a Digital World
You might think that the CEO of a personalized consumer print products company wouldn’t be surprised to receive a physical card in the mail. However after a recent meeting with a potential vendor, I...
View ArticlePersonalize Your Olympics Celebration for Under $20
"Sports can unite a group of people from different backgrounds, all working together to achieve a common goal. And even if they fall short, sharing that journey is an experience they'll never forget.”...
View ArticleHow to Turn Facebook Photos into a Printed Book
For many of us, it’s become common place to post our photos on Facebook before even unpacking our suitcase from summer vacation. Oh, the urge to share the amazing experience! One of RPI’s own...
View Article3 Tips to Personalize Your Back to School Gear
As a youngster, I remember the feeling that crept over me in August. I wanted to enjoy my last month of freedom, but I had that nervous dread about the upcoming school year. Would my teacher be nice?...
View ArticleThe 6 Million Dollar Lunchbox
It’s always bittersweet to send my girls off for a new school year, hardly believing how quickly they are growing into young ladies with complex, developing identities. But I have to smile as I relate...
View ArticleHow the NFL blends licensed and user-generated content
With the official start to the NFL Season underway, I’m unpacking my Seahawks gear from storage and preparing for a promising year. One of my prized possessions is my personalized Seahawks jersey with...
View ArticleWhat Every Brand Can Learn From the Grateful Dead
Last week I was at a Bonnie Raitt concert and the event security was adamant about preventing people from taking photos. And, it got me thinking the music industry has gone through unprecedented change...
View Article“Made Better – Made By Me” Consumers Are Clamoring to Contribute
It’s easy to think that in this digitally driven world, we’re all losing touch. And by touch we mean its most literal sense. In the wash of data from our smart, connected devices we are passing bits...
View ArticleNews You Can Use: Print isn’t dead; it’s just evolving into something more...
Earlier this year, The Onion (aka America's Finest News Source) published breaking news with the headline "Print Dead at 1,803." The announcement, an obituary of print that was dripping with satire,...
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